Examlex
Identify three heuristics that can lead us to make poor decisions, and explain how each one hinders effective decision-making.
Place-Based Media
Advertising and promotional material specifically designed and located in particular places where certain groups of people gather or pass by, such as malls, offices, and public transportation.
Nontraditional Advertising
Marketing efforts that utilize unique methods outside of standard broadcast, print, and online advertisements to reach consumers.
Continuous Schedule
A media scheduling strategy that spreads advertising evenly across the entire planning period, without interruption.
Seasonal Factors
Elements that cause fluctuations in business or market activity at certain times of the year.
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