In Sperling's Experiments, People Were Able to Remember About ________

question 42

Multiple Choice

In Sperling's experiments, people were able to remember about ________ of 12 letters presented to them if he waited a full second between presenting the letters and asking people to recall them.

• A) 11 - 12
• B) 4 - 5
• C) 0 - 1
• D) 8 - 9

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Definitions:

Motivational Research

A type of consumer research that focuses on underlying psychological drivers of consumer behavior, including desires, needs, and motivations.

Anthropomorphized

The attribution of human characteristics or behavior to non-human entities, objects, or concepts.

Animism

The belief that non-human entities, such as animals, plants, and inanimate objects, possess a spiritual essence.

Need For Uniqueness

The drive to stand out or be distinguished from others, influencing consumer preferences and behaviors.