In Operant Conditioning, ________

question 8

Multiple Choice

In operant conditioning, ________.

• A) continuous reinforcement leads to behaviors that will persist longer than behavior learned through partial or intermittent reinforcement
• B) both continuous reinforcement and partial or intermittent reinforcement lead to behaviors that persist for equally long periods of time
• C) neither partial nor continuous reinforcement leads to behaviors that will persist for long periods of time
• D) partial or intermittent reinforcement leads to behaviors that will persist longer than behavior learned through continuous reinforcement

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Definitions:

Pygmalion Effect

The phenomenon whereby higher expectations lead to an increase in performance; a form of self-fulfilling prophecy.

Expectations

Beliefs about the way events or actions will unfold based on previous experiences or societal standards.

Performance

The manner in which an individual or group executes or accomplishes a task, job, or function measured against preset known standards.

Attribution Management

A technique in marketing focused on identifying and assigning value to various marketing efforts to understand their contribution to a goal, such as sales or conversions.