The Transfer of a Learned Response to a Different but Similar

question 103

Multiple Choice

The transfer of a learned response to a different but similar stimulus is called ________.

• A) response cost
• B) response generalization
• C) stimulus generalization
• D) stimulus control

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Definitions:

Likelihood Of Confusion

A standard used in trademark law to assess whether a trademark is so similar to an existing one that it could confuse customers.

Service Mark

A trademark used to identify and distinguish the services (rather than goods) offered by one entity from those of others.

Arbitrary Or Fanciful

Describes trademarks that are entirely invented or have no direct connection to the product or service they represent.

Generic Terms

Common words or phrases not protected by trademark as they refer to general classes of products or services rather than to distinguishable goods or services of a particular source.