The Person Most Directly Responsible for Moving Psychology Out of the Realm

question 89

Multiple Choice

The person most directly responsible for moving psychology out of the realm of philosophy and into the world of science was ________.

• A) William James
• B) Sigmund Freud
• C) B.F. Skinner
• D) Wilhelm Wundt

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Definitions:

Authenticity Deficit

The gap between a brand's claims of genuineness and the consumer's perception of its actual authenticity.

Aloof Brand

Describes a brand strategy focused on maintaining a sense of mystery or exclusivity, not engaging deeply with consumers, to foster allure and desirability.

Authenticity

The degree of genuineness and truthfulness in a brand's origins, promises, and actions, perceived by its audience.

Brand Storytelling

The use of narrative to communicate a brand’s values, history, and purpose, engaging customers on an emotional level.