A Significance Level of

question 51

Multiple Choice

A significance level of .001 means that the odds that the results of an experiment are due to chance are ________.

• A) 1 out of 10
• B) 1 out of 100
• C) 1 out of 10,000
• D) 1 out of 1,000

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Definitions:

Consumer's Control

The degree of influence that consumers have over their purchasing decisions and interactions with the marketplace.

Injunctive Norm

Rules in a society that are widely accepted and considered to be the normative standards of behavior.

Consistency Motive

An innate drive to maintain harmony and consistency in one’s beliefs, attitudes, and behaviors.

Affiliation Goal

An individual's drive to belong or be connected to others, often influencing their behavior and choices.