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The aggregate demand curve slopes downward because
Total Revenue
The total amount of money received by a firm from the sale of its goods or services, calculated as price times quantity sold.
Total Variable Cost
The total of all costs that vary with the level of production, such as materials and labor costs.
Total Fixed Cost
The sum of all costs that do not change with the level of production or output in the short term, such as rent or salaries.
Purely Competitive Market
A market structure characterized by many buyers and sellers, homogeneous products, and free entry and exit, leading to price taking behavior.
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