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Marketing Organization
An organized group of individuals working together to plan, execute, and monitor marketing strategies and activities to reach desired consumer segments.
Marketing Tactics
Specific actions, techniques, or strategies used to achieve marketing goals, such as promotions, advertising campaigns, and social media engagement, tailored to target audiences.
Generic Business Strategy
A basic strategy for achieving competitive advantage that can be adopted by any firm, typically categorized into cost leadership, differentiation, and focus strategies.
Competitive Advantage
The attribute that allows an organization to outperform its rivals, gained through offering greater value to consumers or operating more efficiently.
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