Examlex
Goods that have negative externalities are subsidized.
Sweepstakes
A promotional strategy that involves giving away prizes to randomly selected participants, often used to attract attention or gather consumer data.
Viral Marketing
A marketing technique that uses social networks to increase brand awareness or achieve other marketing objectives through a self-replicating viral process, akin to the spread of viruses.
Embed a Message
To incorporate a message within another medium so that it is seamlessly integrated and possibly subconscious to the receiver.
Product or Service
Any item or activity offered by a company to fulfill a need or desire of consumers, including tangible goods or intangible experiences.
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