Examlex
The marginal cost of production as viewed by society as a whole is called the marginal
Cannibalization
The reduction in sales of a product as a result of the introduction of a similar product by the same company.
General Mills
An American multinational manufacturer and marketer of branded consumer foods sold through retail stores.
Product Line
A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range.
Cannibalization
A business strategy where a new product eats into the sales of a company's existing products.
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