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Exhibit 13-4
-Refer to Exhibit 13-4. Over the segment BC of the curve,
Primacy Effect
Tendency to attend to the first pieces of information observed about another person in order to form an impression.
Halo Effect
Attributing a variety of positive qualities to those you like.
Horn Effect
Attributing a variety of negative qualities to those you dislike.
Recency Effect
Tendency to attend to the most recent information observed about another person in order to form or modify an impression.
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