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A product has elastic demand if, when price rises, total revenue falls.
Unhappy Customers
Individuals who are dissatisfied with a product or service provided by a business, leading to potential complaints or loss of business.
Larger Audience
Refers to reaching a broader group of people or a wider demographic through a particular medium or message.
Persuasive Messages
Communications designed to influence the attitudes or behaviors of others through logical or emotional appeals.
Selecting Channel
The process of choosing the most effective means of communication for delivering a message to the intended audience.
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