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If price falls by 10 percent, total revenue
Internal Locus
A belief system where an individual attributes their successes and failures to their own actions and decisions.
Peak Communication
Communication characterized by complete openness and honest self-disclosure. It happens rarely.
External Locus
A psychological orientation where an individual believes that their destiny or outcomes are controlled by external forces or environmental factors.
Attitude-Improving Feedback
Feedback given with the intent to positively influence or change someone's attitude or perception towards a particular subject or activity.
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