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If demand for a product is unit elastic, then increasing the price of the product leaves total revenue unchanged.
Profit Margin
A financial metric expressed as a percentage that measures the amount of net income earned with each dollar of sales by comparing net income and net sales.
Net Income
The net income that a company earns, calculated by deducting all expenses and taxes from the total revenue.
Net Sales
The total revenue from sales transactions after deducting returns, allowances for damaged or missing goods, and discounts.
Return on Total Assets
A financial ratio that measures a company's efficiency in generating profit from its assets, calculated by dividing net income by total assets.
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