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Suppose it becomes a common belief among consumers that the current cotton crop falls because of a drought, the price of cotton clothing will rise greatly next year. Then in the current market for cotton clothing, the
Opponent-Process Theory
A psychological and neurological model that explains complex behaviors and perceptions (including color vision and emotions) as the result of opposing pairs of stimuli.
Young-Helmholtz Theory
A theory suggesting that the human eye perceives color through the response levels of three kinds of cones, each sensitive to one of three colors: red, green, or blue.
Complementary Color Pairs
Colors that are opposite each other on the color wheel and when combined, cancel each other out to produce a grayscale color like white or black.
Chromatic Color
Colors that have hue, as opposed to achromatic colors (black, white, and grays), often perceived with a distinct colorfulness or saturation.
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