According to the Textbook, the Main Reason for Mark Zuckerberg

question 82

Multiple Choice

According to the textbook, the main reason for Mark Zuckerberg to leave college and to start a new company, Facebook, is that

• A)he had failed many courses in college.
• B)the opportunity cost is higher for him to stay in college than to run Facebook.
• C)the opportunity cost is lower for him to stay in college than to run Facebook.
• D)the opportunity cost is zero for him to stay in college.
• E)the opportunity cost is zero for him to run Facebook.

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Definitions:

Marketing Expenditures

The total amount of money a company spends on creating and executing its marketing strategies.

Resource-intensive

Describing activities, processes, or industries that require a large amount of resources (such as capital, time, or energy) to produce goods or services.

Family Branding

Marketing strategy that involves selling several related products under one overarching brand name.

Brand Ambiguity

The uncertainty or confusion that consumers experience due to unclear brand messages or inconsistent brand image, which can affect brand perception negatively.