Examlex
According to your textbook:
Personal Communication
Direct interaction between individuals, allowing for the exchange of information or ideas.
Prospective Customer
An individual or organization that could potentially purchase a product or service but has not yet done so.
Needs
Basic or necessary desires or requirements essential for an individual's well-being or the effective functioning of a system.
Conceptual Skills
The ability to see the selling process as a whole and the relationship among its parts.
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