The text discusses four elements of cognition: concepts, mental images, cognitive schemas, and propositions. In the diagram below, fill in the appropriate labels to create a visual summary of the elements of cognition.
Definitions:
Gross Rating Points (GRPs)
A reference number used by advertisers that is obtained by multiplying reach (expressed as a percentage of the total market) by frequency.
Cost per Thousand (CPM)
A metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.
Frequency
The rate at which something occurs or is repeated over a particular period of time or in a given sample.
Reach
A measure of the extent to which content, advertising, or communication is seen by an audience.
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