______________ Refers to the Tendency to Overestimate Dispositional Influences (And

question 84

Multiple Choice

______________ refers to the tendency to overestimate dispositional influences (and underestimate situational influences) when explaining another person's behaviour.

• A) Cognitive dissonance
• B) The fundamental attribution error
• C) Diffusion of responsibility
• D) Deindividuation

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Definitions:

Co-branding

A partnership between two or more brands to create a product or service that leverages the strength of each brand's identity.

Line Extension

A strategy where a company expands its existing product line into new variations or flavors to meet different customer needs or to capture a wider market.

Recoup Investment

The process of regaining the money that has been spent on an investment, usually via profits generated from the investment.

Brand Relevant

The degree to which a brand is perceived as important and meaningful to its target audience's needs and preferences.