When Choosing a Self-Help Book, Consumers Should

question 117

Multiple Choice

When choosing a self-help book, consumers should:

• A) look for authors who are confident enough to assure change.
• B) make sure the program it promotes has been empirically tested.
• C) make sure that subliminal tapes are included for night-time learning.
• D) look for an author who includes many anecdotes showing the success of the program.

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Definitions:

Encoding Failure

A phenomenon where the brain fails to create a memory link to information, leading to its forgetting.

Memory Decay

The fading or weakening of memories over time, especially if they are not retrieved or rehearsed.

Non-verbal Behaviour

Communication that occurs without the use of words, including gestures, facial expressions, body language, and tone of voice.

Strong Emotions

Intense feelings that are deeply felt and can significantly influence thoughts and behavior.