According to the Serial-Position Effect, If You Are Shown a List

question 161

Multiple Choice

According to the serial-position effect, if you are shown a list of items and then asked to immediately recall them, you will most easily recall items:

• A) from the beginning and the middle of the list.
• B) from the beginning and the end of the list.
• C) from the middle and the end of the list.
• D) only from the beginning of the list.

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Definitions:

Top-Of-Mind Awareness

A prominent place in people’s memories that triggers a response without them having to put any thought into it.

Consumers

Individuals or households that purchase goods and services for personal use.

Integrated Marketing Communication (IMC) Strategy

A holistic approach in marketing that aims to ensure consistency of message and the complementary use of media to reinforce the customer's brand experience.

Well-Defined Purpose

Refers to a clear, specific, and explicit goal or objective that guides an action, project, or strategy.