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Name the unconditioned stimulus, unconditioned response, conditioned stimulus, and conditioned response in these two situations:
1. Five-year-old Emily is watching a storm from her window. A huge bolt of lightning is followed by a tremendous thunderclap, and Emily jumps at the noise. This happens several more times. There is a brief lull and then another lightning bolt. Emily jumps in response to the bolt.
2. Gregory's mouth waters whenever he eats anything with lemon in it. One day, while reading an ad that shows a big glass of lemonade, Gregory finds that his mouth has started to water.
B. In the view of many learning theorists, pairing a neutral and unconditioned stimulus is not enough to produce classical conditioning; the neutral stimulus must __________ the unconditioned stimulus.
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Target Market
A particular demographic of customers targeted by a business for its goods and services.
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