The Process by Which a Stimulus Strengthens or Increases the Probability

question 63

Multiple Choice

The process by which a stimulus strengthens or increases the probability of the response that it follows is called ________.

• A) higher-order conditioning
• B) latent learning
• C) counterconditioning
• D) reinforcement

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Definitions:

Advertising

A form of marketing communication used to promote or sell a product, service, or idea through various mediums to reach and influence consumers.

Sales Promotion

A marketing strategy involving short-term incentives to encourage the purchase or sale of a product or service.

Quicker Purchases

The process or strategy designed to accelerate the buying process, often through technology or streamlined operations.

Goodwill

An intangible asset that arises when a company is acquired for more than its fair market value, reflecting the brand's reputation and customer relations.