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_______________ focus on how groups affect attitudes and behavior, why people obey authority, and how each of us is affected by other people-spouses, lovers, friends, bosses, parents, and strangers.
Mass Society
A concept describing a society in which industrialization and mass media have weakened traditional social ties and anonymity prevails, leading to a homogeneous culture.
Value-Added
The enhancement a company gives its product or service before offering the product to customers.
Resource Mobilization
A theory in social movements indicating that the success of social movements depends on the resources available to them, including money, labor, and the organizational capacity to utilize them.
Relative Deprivation Theory
A theory proposing that individuals gauge their wealth or status in comparison to others, leading to feelings of deprivation.
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