Examlex
Biases are assumptions that keep us from considering evidence fairly.
Psychological Factors
Elements that influence a consumer's purchasing behavior and decision-making process, including motivations, perceptions, attitudes, and beliefs.
Economic Transaction
An event or agreement in which goods, services, or assets are exchanged between parties for money or its equivalent.
Basic Theory
The foundational concepts and principles that form the base of a particular field of study or science.
Context
The circumstances or setting that surrounds and gives meaning to an event, statement, or idea.
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