When Faced with Having to Choose Among Numerous Alternatives, Most

question 23

Multiple Choice

When faced with having to choose among numerous alternatives, most persons will use

• A) an elimination by aspects approach.
• B) an additive approach.
• C) a means/end analysis.
• D) a subjective-utility model.

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Definitions:

Unpleasant Events

Occurrences or situations that cause discomfort, distress, or unhappiness.

Behaviour Repeated

The act of performing the same action or behavior multiple times, which can lead to habit formation or learning.

Stimulus Generalization

The tendency for the conditioned response to be evoked by stimuli that are similar to the stimulus that was initially conditioned.

Marketers

Professionals engaged in promoting and selling products or services, including market research and advertising.