A Sales Representative from an Investment Company Is Trying to Convince

question 107

Multiple Choice

A sales representative from an investment company is trying to convince a young couple to invest in one of the company's mutual funds. He will probably be most successful if

• A) he mentions the names of other people who have invested in the fund.
• B) he stresses that the fund has had solid returns in 12 of the past 15 years.
• C) he stresses that the fund has only lost money in 3 of the past 15 years.
• D) he leaves a detailed prospectus containing a lot of statistical analyses.

---

Definitions:

Global Appeal

The characteristic of being attractive or interesting to people from various parts of the world.

Span the Entire Globe

To cover, influence, or operate over the entire world; often used to describe companies or networks with worldwide reach.

Exporting Products

The process of selling goods or services produced in one country to buyers in another country.

Targeting Markets

The process of identifying and focusing on specific segments of a broader market that a company wishes to sell to, often characterized by distinct needs, preferences, or demographic profiles.