Marisa Is Trying to Decide Between Two Computers That Are

question 61

Multiple Choice

Marisa is trying to decide between two computers that are advertised at the same price. Both computers are the same in most respects; however, computer A has a 2.5 GHz processor and 256 MB of RAM, while computer B has a slower 2.0 GHz processor but 512 MB of RAM. Because Marisa thinks that the speed of the processor matters more than the amount of RAM, she decides to buy computer A. In this case, Marisa has made her decision using

• A) elimination by aspects.
• B) a weighted decision strategy.
• C) an analytic decision strategy.
• D) the representativeness heuristic.

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Definitions:

Product Life Cycle

The stages through which a product goes from its introduction to the market, growth, maturity, and eventual decline and withdrawal.

Maturity

A stage in a product's lifecycle or a market where growth slows, characterized by high competition and saturated demand.

Institutional Advertisements

Advertisements designed to build goodwill or an image for an organization rather than promote a specific product or service.

Goodwill

An intangible asset that represents the value of a company’s brand name, customer relationships, employee relations, and other factors not physical in nature.