Whitney's Neighbors Are Surprised That She Never Forgets Their Anniversary,but

question 160

Multiple Choice

Whitney's neighbors are surprised that she never forgets their anniversary,but their wedding anniversary falls on the same day as Whitney's birthday,so she finds it an easy date to remember.Whitney's easy recall of the anniversary date illustrates the influence of

• A) semantic encoding.
• B) spreading activation in a semantic network.
• C) prospective memory processes.
• D) self-referent encoding.

---

Definitions:

Information Search

The process consumers engage in by looking for data about products or services to make an informed purchasing decision.

Government Agencies

Entities established by a government to implement legislation, administer regulations, and provide services in a specific area.

Advertisements

Communications intended to inform, persuade, or remind potential customers about a product or service.

External Information

Data or knowledge obtained from sources outside an organization or system.