Bette Creates a Television Ad That Alternates Between Images of Garbage

question 196

Multiple Choice

Bette creates a television ad that alternates between images of garbage dumps and people drinking in a bar. She is hoping that people who watch the ad will develop negative feelings toward drinking. Bette is relying on

• A) observational learning.
• B) positive reinforcement.
• C) classical conditioning.
• D) negative reinforcement.

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Definitions:

Subjective Method

A method of assigning probabilities on the basis of judgment.

Probabilities

Measures of the likelihood that an event will occur, expressed as a number between 0 and 1.

Probability Values

Numerical values that represent the likelihood of the occurrence of a specific event or outcome.

Mutually Exclusive

Two or more events that cannot happen at the same time; the occurrence of one event precludes the occurrence of the other(s).