Marvin Creates a Television Ad That Alternates Between Images of Garbage

question 27

Multiple Choice

Marvin creates a television ad that alternates between images of garbage dumps and people drinking in a bar. He is hoping that people who watch the ad will develop negative feelings toward drinking after seeing these ads. In Marvin's ad the conditioned stimulus would be

• A) the images of garbage dumps.
• B) people's feelings of disgust when viewing garbage.
• C) the images of people drinking in a bar.
• D) the feelings people have toward drinking before they see the ad.

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Definitions:

Social Class

A division of society based on social and economic status, often categorized into groups such as lower, middle, and upper class.

Group Dynamics

The study of behaviors, psychological processes, and interactions that occur within a group.

Simmel

Georg Simmel, a German sociologist and philosopher who explored the dynamics of social relationships and the nature of society.

Dyad

A social group consisting of two persons, the simplest form of human social interaction.