Examlex
Imagine that you are an advertising executive and that your sales have been dropping for a particular brand of washing detergent. You want to design a set of advertisements that makes people feel good when they see your detergent and then you want to reinforce people for buying your product. How would you design advertisements that would condition people to feel good when they see your product and how would you reinforce people for buying your detergent?
Internal Validity
The extent to which a study establishes a trustworthy cause-and-effect relationship between a treatment and an outcome.
Institutional Review Board (IRB)
A committee that reviews and monitors research involving human participants to ensure ethical standards are maintained.
American Psychological Association (APA)
A leading scientific and professional organization representing psychology in the United States, dedicated to advancing the creation, communication, and application of psychological knowledge to benefit society and improve lives.
Ethical Guidelines
Set of principles designed to guide behavior and decision-making based on moral duties and virtues.
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