Bette Creates a Television Ad That Alternates Between Images of Garbage

question 196

Multiple Choice

Bette creates a television ad that alternates between images of garbage dumps and people drinking in a bar. She is hoping that people who watch the ad will develop negative feelings toward drinking. Bette is relying on

• A) observational learning.
• B) positive reinforcement.
• C) classical conditioning.
• D) negative reinforcement.

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Definitions:

Centered Moving Average

A method of smoothing data by calculating averages of different subsets of the full data set to identify trends.

Quadratic Model

A statistical or mathematical model in which the relationship between the dependent variable and one or more independent variables is represented by a second-degree polynomial.

Time Series

A sequence of data points collected or recorded at successive points in time, typically with equal intervals between them.

Seasonal Index

A factor used in time series analysis that adjusts for the seasonality of data, reflecting typical fluctuations that occur at specific times of the year.