A Major Automaker Has Developed a Series of Television Commercials

question 212

Multiple Choice

A major automaker has developed a series of television commercials that show its cars in the great outdoors, in peaceful settings, away from the hustle and bustle of big cities. They hope that seeing the cars in these settings will condition good feelings about their cars. This particular auto maker is attempting to use

• A) classical conditioning in its advertising campaign.
• B) operant conditioning in its advertising campaign.
• C) observational learning in its advertising campaign.
• D) noncontingent reinforcement in its advertising campaign.

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Definitions:

Machine-Hours

A unit of measure representing the cumulative number of hours a machine is operated within a specific time frame.

Activity Rate

A measure used to assign costs to cost objects, based on the activities that drive costs in an activity-based costing system.

Activity-Based Costing

A cost allocation method that spots activities inside an organization and apportions the costs of these activities to all products and services, according to how much they actually use.

Manufacturing Overhead

All manufacturing costs that are not directly related to individual products, including costs related to indirect labor, materials, and factory operations.