A Rat Is Reinforced for Responding When a Green Light

question 10

Multiple Choice

A rat is reinforced for responding when a green light is on and is not reinforced for responding when a red light is on. As a result of stimulus discrimination, the rat

• A) will stop responding to both the green and red lights.
• B) will respond equally to the green and red lights.
• C) will respond primarily to the green light.
• D) will respond primarily to the red light.

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Definitions:

Contribution Approach

A managerial accounting method that separates fixed costs from variable costs to determine the contribution margin per unit and overall contribution towards fixed costs and profits.

Differential Cost

The difference in total cost that will result from selecting one alternative over another.

Contribution Margin

The difference between sales revenue and variable costs, indicating the amount available to cover fixed costs and generate profit.

Variable Administrative Expenses

Expenses within the administration sector that fluctuate with the level of business activity, like sales commissions.