Imagine That a Group of Researchers Designed a Study to Test

question 92

Multiple Choice

Imagine that a group of researchers designed a study to test the effectiveness of subliminal-message weight-loss tapes. Half the participants receive real tapes, and half receive similar tapes with the subliminal messages removed. All the participants are told that their tapes contain subliminal messages. This study would be an example of

• A) the case study research.
• B) the single-blind research method.
• C) anecdotal research.
• D) experimenter bias in selecting a random sample.

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Definitions:

Utility Maximization

The process by which consumers allocate their income in a way that maximizes their overall satisfaction or utility.

Marginal-Utility Schedules

Tables or graphs showing the relationship between the quantity of a good consumed and the incremental satisfaction (utility) gained from consuming each additional unit.

Utility Maximization

An economic principle where consumers attempt to get the greatest satisfaction possible from their available resources.

Demand Schedule

A table of numbers showing the amounts of a good or service buyers are willing and able to purchase at various prices over a specified period of time.