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A researcher is conducting an experiment on the effect of alcohol consumption on reaction time and half of the subjects drink alcoholic drinks and half drink non-alcoholic versions of the same drinks.The subjects receiving the non-alcoholic drinks are the ____ group and are used in the study to minimize the influence of ____.
Values
Fundamental beliefs or standards that guide behavior and decision-making, reflecting what is important to an individual or organization.
Opinion Leaders
Individuals who exert an unequal amount of influence on the decisions of others because they are considered knowledgeable about particular products.
Individualism Or Collectivism
A cultural element that describes whether a society values personal goals and independence (individualism) or prioritizes group goals and cohesion (collectivism).
Perception Process
Involves the organization, identification, and interpretation of sensory information to understand the environment and events.
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