Inferential Statistics

question 8

Multiple Choice

Inferential statistics

• A) are numerical indexes of the degree of relationship between two variables.
• B) are used to organize and summarize data.
• C) are used to interpret data and draw conclusions.
• D) indicate the probability that the observed findings are due to chance.

---

Definitions:

Authenticity Deficit

The gap between how genuine or authentic a brand claims to be and how consumers actually perceive its authenticity.

Consistency

The quality of achieving a level of performance or appearance that does not vary greatly in quality over time.

Kodak Case

Refers to the study of Kodak's downfall as it failed to adapt to digital photography, illustrating the importance of innovation and adaptability in maintaining brand relevance.