Examlex
A researcher is investigating the effect of high room temperature on aggressive behavior in preschoolers. Half of the children are in a classroom where the temperature is a warm 88 degrees and half are in a classroom where the temperature is a normal 77 degrees. The researcher measures the number of hitting incidents that occur in each classroom. In this study the children in the warm classroom are the
Media Conglomeration
The consolidation of numerous media enterprises into a few large companies, often resulting in a reduction of diversity in information and viewpoints.
Mainstream News Sources
Media outlets that are widely accepted and consumed by the general public, often characterized by a broad appeal and significant reach.
Two-Step Flow
A communication theory that proposes ideas flow from mass media to opinion leaders, and from them to a wider population, highlighting the role of personal influence in the dissemination of information.
Opinion Leaders
Individuals who, due to their expertise, position, or social status, influence the attitudes and behaviors of others in their community.
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