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Daryl Bem's Self-Perception Theory Suggests That Behavior Determines Attitudes

question 42

Essay

Daryl Bem's self-perception theory suggests that behavior determines attitudes. This counterintuitive notion is reminiscent of the James-Lange theory of emotion. How are the two theories similar yet different from each other?


Definitions:

Indifference Analysis

A microeconomic tool used to analyze consumer preferences indicating combinations of goods among which the consumer is indifferent, showing levels of utility.

Numerically Measurable

Quantifiable or capable of being expressed or measured in numerical terms.

Indifference Curve

A graph showing different bundles of goods between which a consumer is indifferent, indicating the combinations provide the same level of utility to the consumer.

Total Utility

The total satisfaction received from consuming a certain quantity of goods or services.

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