According to the Elaboration Likelihood Model of Attitude Change,when People

question 111

Multiple Choice

According to the elaboration likelihood model of attitude change,when people ponder the content and logic of persuasive messages,it is referred to as the

• A) objective route.
• B) subjective route.
• C) central route.
• D) peripheral route.

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Definitions:

Bloc Québécois

A federal political party in Canada that advocates for the interests of Quebecers and promotes Quebec sovereignty.

Political Party

An organized group of people with at least roughly similar political aims and opinions, that seeks to influence public policy by getting its candidates elected to public office.

Social Movement

A collective effort by a large group of people aiming to promote or resist change in the society regarding specific social issues.

Charismatic Authority

A form of leadership where followers are drawn to the leader's personal qualities and the extraordinary way they articulate the needs and aspirations of their followers.