A Number of Studies Have Shown That Attitudes Are Only

question 92

Multiple Choice

A number of studies have shown that attitudes are only mediocre predictors of behavior. One explanation for this finding is that

• A) attitudes may are measured in very general ways that are not likely to predict specific behavior.
• B) researchers failed to operationalize the concept of an attitude.
• C) subjects often intentionally lie about both their attitudes and their behavior.
• D) researchers failed to take variations in attitude strength into account.

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Definitions:

Modular Design

A design approach that involves creating product components in separate units or modules that can be independently created and then used in different systems.