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In General, Messages That Present _____ Arguments Are Effective in Persuasion

question 79

Multiple Choice

In general, messages that present _____ arguments are effective in persuasion because that style of argument tends to increase the credibility of the source.


Definitions:

Tax Rate

The percentage of income or value of a transaction that is paid to the government as tax.

Retention Ratio

A metric that shows the percentage of net income retained in the company rather than paid out as dividends to shareholders.

Debt-Equity Ratio

The quotient representing a company's use of debt over equity, obtained by dividing its liabilities total by shareholder equity.

Total Asset Turnover

A financial ratio that measures a company's ability to generate sales from its assets by comparing net sales with average total assets.

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