Sean Jones Is a Basketball Player Who Was Been Hired

question 238

Multiple Choice

Sean Jones is a basketball player who was been hired by a major cereal manufacturer to promote one of their brands of cereal. Last week, Sean received national coverage when he was arrested for drunk driving. This week the cereal manufacturer canceled the remainder of his contract. Based on the research into factors which influence persuasion, the contract was MOST likely canceled because, as a result of his arrest,

• A) Sean's trustworthiness will probably decrease.
• B) people will now perceive Sean as being less of an expert on nutrition.
• C) Sean's likeability will probably decrease.
• D) people will now perceive Sean as being less physically attractive.

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Definitions:

Behavioral Factors

Elements of individuals' actions, habits, and decisions that impact their health and wellbeing, such as diet, physical activity, and smoking.

Diabetes Management

An ongoing process that includes the monitoring, control, and treatment of blood sugar levels in individuals with diabetes to prevent complications.

Parity Ratio

A measurement comparing the value of one set of goods, services, or income to another, typically used in agricultural economics or international trade.

Parity Price

A price level that ensures the purchasing power of a commodity is maintained relative to an index or standard, often used in agricultural policy.