Which of the Following Statements Regarding the Use of Weak

question 108

Multiple Choice

Which of the following statements regarding the use of weak arguments in persuasive communication is MOST accurate?

• A) The more arguments one presents, the more effective the message will be, regardless of the strength of the arguments.
• B) Adding weak arguments to a persuasive message will likely do more harm than good to one's case.
• C) The key determinant of the effectiveness of a persuasive message seems to be the ratio of strong arguments to weak arguments.
• D) Weak arguments will enhance the effectiveness of a persuasive communication as long as they are presented clearly.

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Definitions:

Social Actor

An individual or organization that plays a role in a social context, influencing and being influenced by the social structure.

Evaluative Criteria

Standards or benchmarks that consumers use to judge the merits of competing products or services.

Affective Choice

A psychological concept where individuals make decisions based on emotions, feelings, or moods rather than purely on objective criteria.

Evaluative Criteria

Standards or benchmarks that consumers use to judge the merits of competing options.