Judd Notices That Every Time He Is in a Bookstore

question 95

Multiple Choice

Judd notices that every time he is in a bookstore, he spends more time browsing through the new books in the non-fiction section than looking at the latest novels and best sellers. Consequently, Judd decides he must really prefer non-fiction books. In this example, Judd has formed his attitude in the manner suggested by

• A) cognitive dissonance theory.
• B) observational learning theory.
• C) the fundamental attribution error.
• D) self-perception theory.

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Definitions:

Special Order

A customer request for a product or service that is not normally offered by the business, often requiring unique production or procurement efforts.

Selling Price

The amount of money charged for a product or service, or the sum of the cost plus profit.

Variable Costs

Expenses that change in proportion to the production output or sales amount.

Target Costing

A pricing strategy in which the selling price of a product is set first, and then the target cost is determined by subtracting a desired profit margin from the selling price.