According to Plutchick's Theory of Emotion, the Three Emotions -

question 71

Multiple Choice

According to Plutchick's theory of emotion, the three emotions - apprehension, fear, terror

• A) are three of the primary emotions.
• B) are blends of primary emotions.
• C) are variations in intensity of one primary emotion.
• D) are all secondary emotions.

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Definitions:

Marketing Research

The systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.

Secondary Data

Secondary data refers to information that has been collected previously by someone else for a different purpose but can be utilized for a new research project or analysis.

Primary Data

Data collected firsthand for a specific research purpose, involving direct interaction with the study subjects through surveys, interviews, or experiments.

Time-Consuming

Requiring a significant amount of time to complete, often more than what is considered desirable or efficient.