An External Goal That Has the Capacity to Motivate Behavior

question 218

Multiple Choice

An external goal that has the capacity to motivate behavior is

• A) a motive.
• B) a drive.
• C) an incentive.
• D) a need.

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Definitions:

Promise

A declaration or assurance that one will do a particular thing or that guarantees a certain outcome.

AIDA

An acronym that stands for Attention, Interest, Desire, and Action, describing stages of consumer engagement and marketing effectiveness.

Interest

The feeling of wanting to know or learn about something or someone.

Desire

A strong feeling of wanting to have something or wishing for something to happen.