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In One Study of 16 Couples, the Wives Had to Lie

question 25

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In one study of 16 couples, the wives had to lie in an MRI machine, periodically receiving a mild but stressful electric shock on their ankles. During the procedure, some women received a touch on the hand from a stranger; others held hands with their husbands. What general principle can be drawn from the results of this study?

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Definitions:

Exporting

The process of trading products or services made in one country with purchasers in a different country.

Direct Investment

An investment in which a company or individual holds a direct ownership stake in a foreign company or assets.

Global Market Entry Strategy

The planned method of delivering goods or services to a new target market and distributing them there.

Financial Commitment and Risk

Refers to the obligation of allocating resources with the possibility of incurring losses in financial transactions or investments.

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