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In one study of 16 couples, the wives had to lie in an MRI machine, periodically receiving a mild but stressful electric shock on their ankles. During the procedure, some women received a touch on the hand from a stranger; others held hands with their husbands. What general principle can be drawn from the results of this study?
Exporting
The process of trading products or services made in one country with purchasers in a different country.
Direct Investment
An investment in which a company or individual holds a direct ownership stake in a foreign company or assets.
Global Market Entry Strategy
The planned method of delivering goods or services to a new target market and distributing them there.
Financial Commitment and Risk
Refers to the obligation of allocating resources with the possibility of incurring losses in financial transactions or investments.
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