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The Serial-Position Effect Is the Tendency for Recall of the Items

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The serial-position effect is the tendency for recall of the items in the middle of the list to surpass recall of the first and last items on a list.


Definitions:

Personalization

The customization of products, services, or communications to meet the specific needs or preferences of individual customers.

Consumer-initiated Practice

Activities or behaviors begun by consumers themselves, often influencing business offerings or marketing strategies.

Landing Page

A standalone web page, created specifically for marketing or advertising campaigns, where visitors arrive after clicking on a link or ad.

Permission Marketing

is a marketing strategy where businesses obtain consent from potential customers before sending them promotional messages or advertisements.

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